New Name, Same Operation For San Diego-Area Loan Modification Firm

In San Diego, California, ABC News reports:

• People's First Financial, an aggressive loan modification company that was the subject of a "20/20" story last month, has begun doing business under a different name. A related loan modification company, Sunrise Financial, has just started doing business out of the same San Diego office. Their Web site features testimonials from happy customers identical to the ones on the People's First Web site. When "20/20" called Sunrise Financial's new phone number, we reached an employee of People's First. Insiders confirmed that Sunrise Financial is just a new name being used by People's First.

For more, see Foreclosure Rescue Gone Wrong: New Name, Same Company (Company Featured on '20/20' Is Operating Under a New Name Out of the Same Office).